> ML_DATASET // BANK-MARKETING-DATASET_v1.0
Bank Marketing Dataset (Moro et al. 2014)
UCI ML Repository / Moro, Cortez & Rita · Banking & Telemarketing · 45,211 phone campaign contacts, 16 attributes
Banking & TelemarketingCC-BY-4.045,211 phone campaign contacts, 16 attributesopen
Dataset Profile & Characteristics
Label Type:Binary term deposit subscription (yes / no; 11.7% conversion)
Languages:en, pt
License Tier:permissive-open-source
Modalities:tabular
Intended Use
- Direct marketing conversion optimization benchmarking and imbalanced classification research
Prohibited / Discouraged Use
- Targeting vulnerable consumers with predatory lending
Bias, Leakage & Privacy Risk Analysis
Privacy / Sensitive Data Risks:
Customer demographic attributes (job, marital, education, housing loan, balance).
Known Bias:
Portuguese retail banking campaign between 2008 and 2013 during financial recession.
Known Benchmark Leakage:
Call duration is strongly correlated with success but unavailable prior to making the call.